Boa Vista USA: A Global Chapter
From Nova Boa Vista to the World: How a Brazilian Cabinetry Brand Crossed Borders and Redefined Custom Design
The Story of a Brand That Crossed Borders
In 1995, three friends turned unemployment into a journey of success that now spans continents.
This is the story of Boa Vista Planejados, a brand with Brazilian soul, global vision, and a clear mission to transform spaces and impact lives.
Rooted in Nova Boa Vista, RS
It all started in a small town in southern Brazil, where José Euclides Lorenz, Luís Carlos Dapper, and Tarcísio Luiz Liell chose to reinvent their lives through woodworking.
On February 6, 1995, Fábrica de Móveis Boa Vista was born. With no experience but plenty of courage and determination, they built their very first piece a dresser.
That dresser became the symbol of a brand new chapter.
From Handcrafted Beginnings to Industry 4.0
Over time, what started as handcrafted production evolved into a fully automated manufacturing facility.
Since 2012, the factory has operated with cutting-edge technology, custom production, optimized cutting, and zero waste.
Today, it spans over 22,000 square meters, employs 280 people, and serves customers across Brazil.
30 Years of Tradition and Innovation
In 2025, Boa Vista celebrates 30 years in business with 220 stores across 21 Brazilian states.
The company stays true to its family roots while continuously investing in innovation, personalization, and quality.
Boa Vista USA: A Global Chapter
Boa Vista international expansion began in Charlotte, North Carolina, a strategic move that marks the start of a bold new era. Leading the brand in the U.S. is Lilian Vidal, known for her excellence, precision, and forward thinking vision.
With strong technical expertise and deep cultural awareness, Lilian has been instrumental in adapting Boa Vista’s concept to the American market while staying true to its DNA soulful design, flawless finishes, and high level consultative service.
